explore where art meets design
Art poses questions. Design provides answers. One is emotional. The other is practical. WAKE explores the area they overlap.
tell stories
without a story, there’s no soul.
Good design lets materials express their natural character, allows the composition to be understood and celebrates the purpose of each component.
design with honesty
Without an ‘up’ there’s no ‘down’. We understand the world through differences - the calm against the chaotic, the light against the dark. Contrast gives emotion its depth. WAKE uses variation deliberately: creating work that makes us ‘feel’.
pursue variation
Nature’s beauty is effortless and doesn’t need improving. There are no wrong moves. Nothing is forced or contrived. WAKE invites it in, lets it breathe and showcases it where ever possible.
respect nature
embrace the uncontrollable
The irregularities; the little imperfections; the surprises - they animate the work and keep things interesting.
As a kid, I enjoyed exploring. There weren’t limits - other than my attention. At home, my curiosity would take me somewhere. Once I had finished wrestling my sock off the family dog, Bob, I would sketch a rock climbing car concept. Then, after a sausage sandwich in the garden shed, which was inevitably interrupted by my intrigue in the bench vice, it was time for “air rifle vs food” - all documented with a camera for later analysis of course. In one afternoon, I had discovered the elastic limitations of 70pc cotton 30pc polyester socks, refined my concept for the “Rock Racer” and determined that eggs are more satisfying to shoot than apples - or even carrots. But carrots are more satisfying to squish in a vice!
Then my brother James became old enough to participate. This made things much more interesting. twice as much curiosity, courage and creativity. It landed us into a fair bit of trouble at times. I remember taking the air rifle into next-door’s farm and chasing pheasants through crop fields. While the exhilaration was worth every bit of the bollocking we received, I learned a more permanent lesson - I do not like killing things - apart from mosquitos. When we tied James’ scooter to the back of my bicycle during the summer holidays, we learned another lesson: My 5 year old brother’s face was no match for asphalt.
I suppose most people would call this playing. And all kids do that if they can… Perhaps thats the key to most kids’ happiness. But we seem to lose that as adults.
Life can burden us to the point where we lose touch with our playful and imaginative selves. Concerns can render us afraid and inhibited. Disconnected from the present. Priorities, perhaps influenced by our surroundings, can blinker us. In any case, it is not uncommon for us to lose our direction: what gives our lives meaning. I find learning and discovering, or playing, very meaningful indeed. There is plenty of space within the parameters of a responsible life to play.
I won’t lie, I am competitive and demanding on myself. When combined with a keen curiosity, I am developing a competence at acquiring new skills and information. I find this invaluable in a life where I am starting to realise that I have little control over. Competence equips me to better adapt to change. While society seems to advocate excellence in a single field, I find this very inhibitive from the point of creativity. Diversity is key to fresh ideas and approaches. After all, photography can inform ideas in architecture; carpentry can generate inspiration for interior design. But, most importantly - a stimulated mind is the most creative. Nothing on this entire planet sounds more mind numbingly soul destroying than ten thousand hours’ worth of practicing the same damn thing - and ‘Outliers’ by Malcom Gladwell was a number one best seller for three months’ straight…
I suppose the point I am trying to make is - I see things differently and I care. This is what makes me great at what I do.